Privacy policy

Last updated: June 8, 2026

Viking Force Lab AB operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Viking Force Lab AB is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information depending on how you interact with the Services:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, payment card information, transaction details, and payment confirmation.
  • Account information including your username, password, preferences, and settings.
  • Transaction information including the items you view, put in your cart, purchase, return, exchange, or cancel.
  • Communications with us including the information you include when sending a customer support inquiry.
  • Device & Usage information including information about your device, browser, IP address, and how you navigate the Services.

Personal Information Sources

We collect personal information from the following sources:

  • Directly from you when you create an account, make a purchase, or communicate with us.
  • Automatically through the Services via cookies and similar technologies when you visit our website.
  • From our service providers such as Shopify, when they process information on our behalf.

How and Why We Use Your Personal Information (Legal Basis)

Under the General Data Protection Regulation (GDPR), we must have a legal basis to process your data. We use your personal information for the following purposes:

  • Provide, Tailor, and Improve the Services (Performance of a Contract): We use your personal information to process payments, fulfill orders, manage your account, arrange shipping, and process returns.
  • Marketing and Advertising (Consent / Legitimate Interest): We use your personal information to send promotional communications and show online advertisements. You may opt out of these at any time.
  • Security and Fraud Prevention (Legitimate Interest): We use your information to authenticate your account, provide secure payments, and detect or investigate fraudulent activity.
  • Communicating with You (Performance of a Contract / Legitimate Interest): To provide customer support and maintain our business relationship.
  • Legal Reasons (Legal Obligation): To comply with applicable Swedish and EU laws, or respond to valid legal requests.

How We Disclose Personal Information

Viking Force Lab AB does not sell your personal information. We may disclose your information to third parties for legitimate purposes, including:

  • Service Providers: With Shopify, payment processors, shipping carriers, and IT vendors who perform services on our behalf.
  • Marketing Partners: We use Shopify to support advertising. Our partners use your information in accordance with their own privacy notices.
  • Corporate Group & Legal Transfers: Within our affiliates, during a business transaction (such as a merger), or to comply with legal obligations and defend our rights.

Relationship with Shopify

Our store is hosted by Shopify. Information you submit will be transmitted to and shared with Shopify, which may be located outside the EU/EEA. Shopify may also use personal information collected about your interactions with our store to provide enhanced features across its network. In these circumstances, Shopify acts as an independent data controller. To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

The Services may provide links to external websites. If you follow links to sites not controlled by us, you should review their privacy policies. We are not responsible for the privacy or security of third-party sites.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from minors. If you are a parent or guardian of a child who has provided us with personal information, please contact us to request its deletion.

Security and Retention of Your Information

No internet transmission is 100% secure. We recommend you do not use unsecure channels to communicate sensitive information to us. We retain your personal information only for as long as needed to maintain your account, provide Services, comply with legal obligations (such as Swedish accounting laws), and resolve disputes.

Your Rights and Choices

Depending on where you live, particularly within the UK or European Economic Area (EEA), you have the following rights under the GDPR:

  • Right to Access / Portability: You may request a copy of the personal information we hold about you.
  • Right to Delete: You may request that we delete your personal information.
  • Right to Correct: You may request that we correct inaccurate information.
  • Objection & Restriction: You may ask us to stop or restrict the processing of your data.
  • Withdrawal of Consent: Where we rely on consent (e.g., email marketing), you may withdraw it at any time using the "unsubscribe" link in our emails.

You may exercise any of these rights by contacting us using the details below. We will not discriminate against you for exercising your rights.

International Transfers

We may transfer, store, and process your personal information outside of Sweden. When data is transferred outside the EEA, we rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, to ensure your data remains protected.

Complaints

If you have complaints about how we process your personal information, please contact us first. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten – IMY) or your local data protection authority.

Contact

For the purpose of applicable data protection laws, Viking Force Lab AB is the data controller of your personal information. If you have questions or want to exercise your rights, contact us at:

Email: sales@vikingforce.se
Address: Viking Force Lab AB
Fiskhamnsgatan 2
414 58 Göteborg
Sweden